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Garrett Mehrguth, Chief Executive Officer, Directive
Garrett MehrguthChief Executive Officer
Verified Sep 13, 2026Unclaimed profileAppears in 4 rankings

Directive

Directive is an AEO and AI SEO agency based in Irvine, CA, serving SaaS companies.

Directive at a glance

Directive at a glance: an AEO and AI SEO agency based in Irvine, CA. EliteAEO Score out of 100: 96 in SaaS (methodology 2.0). Verified; evidence last checked September 28, 2026. Proof of AI results: an AI outcome case study. Pricing on request. Ranked on 4 EliteAEO pages.

EliteAEO Score96/100, SaaS
TypeAEO and AI SEO agency
HeadquartersIrvine, CA
Markets listedAustin, New York
Years active12 years
Team size50-249
AEO offeringFull service
AI visibility reportingYes
Proof of AI resultsAI outcome case study
Evidence checkedSep 28, 2026
Starting priceNot published
Websitedirectiveconsulting.com

What they do

Enterprise B2B search agency founded in 2014 by Garrett Mehrguth. Its GEO page features a Case Status (legal SaaS) case study: 20% more demo bookings than forecast, and a dominant position across 39+ tracked AI prompts within nine months.

Generative engine optimizationEntity and topic mappingAI content optimizationStructured dataSEOPaid mediaRevenue operationsDesign

Verticals with checked evidence

SaaS case study

Each label shows the strongest type of evidence we found for that vertical. Rankings are listed below.

Directive EliteAEO Score breakdown

The Directive EliteAEO Score breakdown below shows how the seven factors add up for each vertical, with the facts behind every factor, using the point rules in methodology 2.0. It is computed from checked evidence only, and paid placement is never an input.

EliteAEO SaaS Score96/100
AI SEO specialization25/25Full-service AEO
SaaS evidence20/20SaaS case study with results
Demonstrated outcomes25/25AI outcome case study (20) + published search results (5)
AI measurement10/10Says it reports AI visibility to clients
Third-party reputation10/10Profile on clutch.co (6), 12 years in business (2), team size stated (2)
Market coverage5/5Serves the United States
Transparency1/5No pricing published by the provider

Proof of AI search results

AI outcome case study Directive publishes an AI outcome case study for AxisCare: a before and after AI search result in ChatGPT, Perplexity and Gemini, with the method stated. See the page we checked.

Published search results for clients: case study. Checked September 28, 2026. Providers can send newer evidence through their dashboard or to hello@eliteaeo.ai; we open it before it counts.

Directive verification and pricing

Directive verification and pricing: verified in a review dated September 13, 2026, with no published starting price.

Verification

  • Website live and belongs to a real company
  • Independent third-party profile found
  • Evidence ties the provider to a ranked vertical
  • Office location confirmed
  • Starting price published
  • Reports AI visibility to clients

Verified in a review dated September 13, 2026. Evidence last checked September 28, 2026; next scheduled check by December 27, 2026. Check dates are shown, never scored. Verification never requires payment. It confirms identity and evidence, not the quality of the provider's work.

Sources we checked

Pricing snapshot

On request

No published starting price. Most providers in this vertical do not publish one either.

  • SaaS median monthly starting price: $2,250 (22 of 76 providers publish a monthly price)

Buying notes

  • Full-service engagement: the provider runs the AEO work end to end.
  • Reports AI visibility, so you can expect citation or share-of-voice numbers, not only rankings.
  • Office in Irvine, CA. Lists 2 metros as served markets.

Directive rankings on EliteAEO

Directive ranks on 4 EliteAEO pages.

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